My story

Freelancer | Researcher | Writer

My work sits at the intersection of economics, creativity, and journalism. I explore how economic ideas shape real lives, industries, and cultural systems, translating complex concepts into clear, human centred insight. Through research and writing, I help make sense of data, decisions, and the structures that influence how we live and work.

I work with creatives, organisations, and independent projects to uncover the economic stories behind their work, including questions of sustainability, production, labour, value, and long term growth. My approach combines analytical thinking with narrative clarity, allowing economic evidence to be communicated in ways that are accessible and grounded in real experience.

Growing up on a rural farm shaped my understanding of balance, resourcefulness, and long term thinking. These perspectives continue to inform my interest in sustainability and resilient systems, and influence how I approach research, storytelling, and creative collaboration.

I am building a practice that blends economics with creativity and purpose, supporting informed decision making and thoughtful storytelling through research, journalism, and collaborative work.